Why we have re-launched our website

››Why we have re-launched our website

The keen-eyed among you, and those that have been here before, will have noticed that the Azule Finance website looks quite different now to how it looked a couple of weeks ago. As of today we have a fresh new look and some exciting additional content.

But, rather than just drop the new site on you, we thought it might be a good idea to explain what we’ve done and why we’ve done it. So here goes.

The website is now responsive, meaning that the elements within it automatically re-organise themselves to better fit the browser and device that you are viewing it on – whether that is a mobile, a tablet or a desktop computer. This should help to improve your viewing experience.

We’ve also added some new case studies, made our finance guide more accessible, introduced some graphical explanations and spruced up (and thinned out) some of the other information sections on the site. Hopefully these changes will make it easier for you to find what you are looking for.

Of course we still have our instant credit decision checker facility. That is one of the many things that sets Azule apart from the competition.

At the same time we have completely overhauled the look and feel of the site, putting together something that better reflects Azule and, perhaps more importantly, the people that work at Azule.

There is a common misconception that finance companies have to be dreadfully corporate and boringly sensible. We are not really like that and we wanted our website to echo the fact that we are different from both the norm and the competition.

We also wanted a website that you, as someone working in a creative industry, would be able to recognise and empathise with: You are creative. We wanted our website to look and feel creative too so that you feel at home here.

The result of all the above is a website that we believe is more comprehensive (without being bloated), that is bold and edgy (with a dynamic and exciting colour scheme) and that adopts a more approachable, human tone of voice.

Let’s be honest. Life is too short to be boring and corporate. So, now, our website is quite the opposite. We hope you like it.

 

By |2017-07-17T15:23:24+00:00September 7th, 2015|Categories: Blog|